We recently branded a weapons site called Divine Smite recently. Should I repeat myself? Too weird?
Nah. It was a fun project. They were determined to have an epic, royal-inspired crest as their brand. We thought: Yikes. We haven’t seen a decent looking crest in a while. Most crests look like this.
We had a chance to do something outside our usual zone of comfort, and separate a guns site from the rest of their competitors with a brand that, we hope, stands out in their industry.
